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Gary A. Williams

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The 5 Paths to Persuasion: The Art of Selling Your Message

Gary A. Williams; Robert Miller; Alden M. Hayashi

ISBN:

9780446695909

Publisher:

Grand Central Pub

Publication Date:

2005

Binding:

Softcover

Synopsis:
A groundbreaking guide to successful sales explains how to identify the various types of key decision-makers within an organization--Charismatics, Thinkers, Skeptics, Followers, and Controllers--and how to tailor a sales presentation to match each specific category.

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Other editions: Hardcover - 2004

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