Gary Armstrong

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Principles of Marketing

Gary Armstrong; Philip Kotler

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Other editions: Hardcover - 2005, Hardcover - 2005, Hardcover - 2003, Hardcover - 2003, Hardcover - 1999, 1998, Hardcover - 1998, Hardcover - 1996, 1994, Hardcover - 1994

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Marketing: An Introduction

Gary Armstrong; Philip Kotler

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Marketing: An Introduction

Gary Armstrong; Philip Kotler

How do we get you moving?

By placing you–the customer–in the driver’s seat.

Marketing introduces leading marketing thinking

on how customer value is the driving force

behind every marketing strategy.

Fasten your seatbelt. Your learning journey starts here!

www.prenhall.com/kotler

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Principles of Marketing: Activebook Version 2.0

Gary Armstrong; Philip Kotler

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Marketing: An Introduction

Gary Armstrong; Philip Kotler

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Other editions: Softcover - 2001, Softcover - 2000, Softcover - 1999, Softcover - 1999, Softcover - 1999

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Activebook, Principles of Marketing

Gary Armstrong; Philip Kotler

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Marketing: An Introduction

Gary Armstrong; Philip Kotler

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Other editions: Hardcover - 1996, Hardcover - 1993, Hardcover - 1990, 1987

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The Maximum Surveillance Society: The Rise of Cctv

Gary Armstrong; Clive Norris

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Other editions: Hardcover - 1999

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Football Hooligans: Knowing the Score

Gary Armstrong

This book examines how groups of young male fans come to be defined and identified as football "hooligans" and challenges the assumption that violence is wholly central to the match-day experience for these supporters. Rather, the creation of identity is at the root of hooliganism, with all the cultural values and rituals, codes of honor and shame, and communal patterns of behavior and consumption that accompany it. The author locates hooliganism historically within the milieu of an industrial working-class culture and examines ideas of performance and ritual encompassed in idealized masculinity. The book is based on a decade's in-depth study of the "Blades", a group of football fans supporting Sheffield United who are notorious for their hooliganism. It contributes to the debate on football hooliganism by challenging many traditionally-held notions of hooliganism and by providing the first anthropological study of football violence.

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Other editions: Hardcover - 1997

Jethart's Here!: The Gary Armstrong Story

Gary Armstrong; Derek Douglas

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Principles of Marketing/Keys to Success

Gary Armstrong; Philip Kotler

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