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Gary Frazier

Bibliography:

Marketing: Connecting With Customers

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Marketing: Connecting With Customers

Gary Frazier; Gilbert D. Harrell; Gary L. Frazier

ISBN:

9780023502514

Publisher:

Prentice Hall

Publication Date:

1998

Binding:

Softcover

Synopsis:
Designed for the Principles of Marketing course, this book communicates precisely what today's outstanding marketers do -- Connect.

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Other editions: 2009, 2009, 2006, 2006, 2006

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