Home > George H. Lucas

George H. Lucas

Bibliography:

View Larger
Image

Marketing Strategy: with infotrac

George H. Lucas; O. C. Ferrell; George Lucas; Michael D. Hartline

ISBN:

9780030321030

Publisher:

South-Western Pub

Publication Date:

2001

Binding:

Softcover

Synopsis:
Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan. Marketing Strategy is an appropriate text for the capstone course in Marketing or the MBA level course in Marketing.

More About this Book | View All Listings | View Collectible Listings

Other editions: Softcover - 2006, Softcover - 1998, Hardcover - 1993, Hardcover - 1989

More George H. Lucas Books:

› View all listings George H. Lucas

› View all first editions George H. Lucas

› View all signed copies George H. Lucas

› View all collectible copies George H. Lucas

George H. Lucas Books:

› All Listings for George H. Lucas

› First Edition George H. Lucas

› Signed George H. Lucas

› Collectible George H. Lucas

Portions of this page may be (c) 2006 Muze Inc. Some database content may also be provided by Baker & Taylor Inc. Copyright 1995-2006 Muze Inc. For personal non-commercial use only. All rights reserved. Content for books is owned by Baker & Taylor, Inc. or its licensors and is subject to copyright and all other protections provided by applicable law.

Portions of this page may be Copyright VNU Entertainment Media (UK) Ltd., 2006, Georg Lingenbrink GmbH & Co., Tite Live, S.A or Informazioni Editoriali S.p.A. All rights reserved.