Bibliography:

Marketing Research

George S. Day; David A. Aaker; V. Kumar

ISBN:

9780471230571

Publisher:

John Wiley & Sons Inc

Publication Date:

2003

Binding:

Hardcover

Synopsis:
Relevant and recent examples and citations.
* In-depth coverage of e-commerce and database marketing.
* Cases and problems cover a wide range of products and organizations.
* Takes readers step by step through the entire marketing research process, describing the most advanced and current methodologies.

More About this Book | View All Listings | View Collectible Listings

Other editions: Hardcover - 2009, 2009, Softcover - 2007, Softcover - 2006, Hardcover - 2006, Hardcover - 2006, 2005, 2001, Softcover - 2000, Hardcover - 2000


More George S. Day Books: