Harry Beckwith
Selling the Invisible: A Field Guide to Modern MarketingHarry Beckwith
ISBN: 9780446672313
Publisher: Warner Books Inc Publication Date: 2005 Binding: Softcover Smart, entertaining, and down-to-earth, this critically acclaimed book on service marketing provides practical strategies aimed at the millions of professionals in the service industry. Other editions: 1997, Hardcover - 1997 |
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What Clients Love: A Field Guide to Growing Your BusinessHarry Beckwith
ISBN: 9781586214128
Publication Date: 2002 A guide to satisfying current customers while attracting new ones outlines effective marketing strategies that include pinpointing a company's position, defining and managing a brand, and harnessing changes. Other editions: Hardcover - 2003, 2002 |
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The Invisible Touch: The Four Keys to Modern MarketingHarry Beckwith
ISBN: 9780446524179
Publisher: Warner Books Inc Publication Date: 2000 Binding: Hardcover Other editions: 2000 |
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