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Harry Beckwith

Harry Beckwith is a frequent guest lecturer for many national corporations, including ABC, Inc., BellSouth Corporation, Norwest Corporation, and Marsh & McLennan Companies, Inc., among others. He lives in Minneapolis, Minnesota.

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Selling the Invisible: A Field Guide to Modern Marketing

Harry Beckwith

ISBN:

9780446672313

Publisher:

Grand Central Pub

Publication Date:

2010

Binding:

Softcover

Synopsis:
Smart, entertaining, and down-to-earth, this critically acclaimed book on service marketing provides practical strategies aimed at the millions of professionals in the service industry.

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Other editions: Softcover - 2009, 2008, 2007, Hardcover - 2007, Softcover - 2004, 2003, Hardcover - 2003, 2002, Hardcover - 2000, Hardcover - 2000


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