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Iikka A. Ronkainen

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The Global Marketing Imperative

Iikka A. Ronkainen; Michael R. Czinkota; Ilkka A. Ronkainen; John J. Tarrant

ISBN:

9780844235509

Publisher:

Ntc Pub Group

Publication Date:

1994

Binding:

Hardcover

Synopsis:
Here are the strategies and techniques you need to go global. The Global Marketing Imperative will: -- Bring you up to speed on the essentials of international marketing and show you how to strike back when world competitors move into your territory -- Explain all the strategic alternatives for going global -- Help you present, promote, and price your products and services to appeal to world markets

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Other editions: Hardcover - 2001

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