Ilkka A. Ronkainen

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Marketing internacional/ International Marketing

Ilkka A. Ronkainen; Michael R. Czinkota

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International Business

Ilkka A. Ronkainen; Michael R. Czinkota; Michael H. Moffett

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International Marketing: 2002 Update

Ilkka A. Ronkainen; Michael R. Czinkota

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Other editions: Softcover - 2001

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The Export Marketing Imperative

Ilkka A. Ronkainen; Michael R. Czinkota; Marta Ortiz-Buonafina

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Mastering Global Markets: Strategies for Today's Trade Globalist

Ilkka A. Ronkainen; Michael Czinkota; Bob Donath

This book is designed for business professionals that are either thinking about taking their business globally or want to improve their global strategy. Beginning first with an overview of the global business environment, Mastering Global Markets: Strategies for Today's Trade Globalist covers all aspects of entering global markets from strategic planning to tactical implementation.

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International Business: Update 2003

Ilkka A. Ronkainen; Michael R. Czinkota; Michael H. Moffett

The dynamics of international business change rapidly and to help keep your course current, we are pleased to offer International Business Update 2003. Update 2003 is an updated version International Business 6th edition, providing even more current examples, figures and information. Written by a well-seasoned team in the international business arena, it provides a truly global perspective of international business with a strong theory base, with a managerial emphasis and a focus on the impact of technology on global business. Update 2003 has updated boxed features, and an appendix providing an update on key events and issues since the 6th edition's publication.

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International Marketing With Infotrac

Ilkka A. Ronkainen; Michael R. Czinkota

A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing beginning with start-up operations, continuing with new market entry considerations and concluding with the international issues confronting giant global marketers. Special emphasis in this edition is given to the impact technology has had on the marketing world in the past few years.

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Other editions: Hardcover - 2003, Softcover - 1997, 1995, Hardcover - 1993, 1990, 1988

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Fundamentals of International Business With Infotrac

Ilkka A. Ronkainen; Michael R. Czinkota; Michael H. Moffett

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International Business With Infotrac

Ilkka A. Ronkainen; Michael R. Czinkota; Michael H. Moffett

International Business, 6th edition presents an up-to-date and complete exploration of international business issues and practice. The authors' experience as both practitioners and academics brings a balanced and seasoned voice to the text. The text is built upon a strong foundation of theory and includes current examples, cases, and insights showing how global businesses apply these concepts. The text examines the role and impact of culture and also includes numerous current world maps, helping readers develop and refine a global perspective.

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Other editions: Hardcover - 1998, 1992, 1989

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Marketing: Best Practices

Ilkka A. Ronkainen; Hoffman; Bert Rosenbloom; Michael R. Czinkota; Terence A. Shimp; Peter R. Dickson; Michael D. Hutt; Jagdish N. Sheth; Robert F. Lusch; Patrick Dunne

Seventeen experts, one voice! The premise behind Marketing: Best Practices is simple yet effective: combine the expertise of the best and brightest in marketing. The second edition continues the tradition of highlighting the best practices from every facet of marketing. Each chapter is written by an authority in their field of marketing, all of whom are highly regarded for both academic and professional achievements. This unique collaboration results in one of the most cutting-edge texts to hit the principles market in years.Dr. Doug Hoffman, in addition to his chapter on Services Marketing, served as managing editor to ensure a focused and streamlined presentation throughout the book. Without losing the distinct flavor of each contributing author, every chapter is consistent in both format and pedagogy. The writing style is uniform and targeted for the undergraduate level. Cutting-edge topics drive the Opening Vignettes, and the copy maintains a lively, energetic tone. The end result is a solid mix of passion, insight, and firsthand experience not typically found in more traditional "Principles of Marketing" textbooks.

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Best Practices in International Business

Ilkka A. Ronkainen; Michael R. Czinkota

Best Practices in International Business offers current readings in the international business arena.

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Best Practices in International Marketing

Ilkka A. Ronkainen; Michael R. Czinkota

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International Business-Updated

Ilkka A. Ronkainen; Michael R. Czinkota; Czinkota; Michael H. Moffett

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The Global Marketing Imperative

Ilkka A. Ronkainen; Michael R. Czinkota; John J. Tarrant

The authors have constructed a veritable handbook for companies with international ambitions. Their descriptions of why progressive firms are moving now to take advantage of international markets are complemented with essential information on how to implement international strategies.

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Other editions: Hardcover - 1994

International Business/Book and Map

Ilkka A. Ronkainen; Michael R. Czinkota; Michael H. Moffett

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