J. J. Boddewyn

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Advertising Self-Regulation and Outside Participation: A Multinational Comparison

J. J. Boddewyn

Synopsis:
"Boddewyn's book provides a rare insight into how advertising self-regulatory bodies really work--with or without outsiders. Many other studies have lauded self-regulation or dismissed it preemptorily, but this book focuses on its logic, limits, and ultimate contributions to the societal control of advertising. It shows how outsiders--where available and willing to participate--contribute to its functioning while the advertising industry remains in control of the standards applied by self-regulatory bodies. Practitioners, consumerists, and policy-makers should greatly benefit from reading this multinational comparison of a dozen countries with very different economic and legal environments." Sylvan M. Barnet, Jr. Chairman, Advisory Council International Advertising Association

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Other editions: Hardcover - 1989, Softcover - 1981, Softcover - 1979, Softcover - 1978, 1976, 1975, 1973, 1972, 1972, 1971