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J. Paul Peter

View Larger Image A Preface to Marketing Management J. Paul Peter; James H. Donnelly ISBN: 9780072466584 Publisher: McGraw-Hill College Publication Date: 2002 Binding: Softcover Preface to Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts. More About this Book Other editions: Softcover - 2005, Softcover - 2002, Softcover - 2002, Softcover - 1999, Softcover - 1996, Softcover - 1993, 1991, Softcover - 1988, Softcover - 1985
View Larger Image Consumer Behavior and Marketing Strategy: By J. Paul Peter, Jerry C. Olson J. Paul Peter; Jerry C. Olson ISBN: 9780071111775 Publisher: McGraw-Hill Publication Date: 2004 Binding: Hardcover More About this Book Other editions: Hardcover - 2004, Hardcover - 1995, Hardcover - 1995, Hardcover - 1992, 1990
View Larger Image Marketing Management: Knowledge and Skills J. Paul Peter; James H. Donnelly ISBN: 9780072315578 Publisher: McGraw-Hill College Publication Date: 2000 Binding: Hardcover This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examples. More About this Book Other editions: Hardcover - 2003, Hardcover - 1997, Hardcover - 1994
View Larger Image Marketing: Creating Value for Customers J. Paul Peter; Gilbert A. Churchill ISBN: 9780256228779 Publisher: Irwin Professional Pub Publication Date: 1998 Binding: Hardcover Churchill and Peter are two of the most respected educators and researchers in the marketing discipline. Their text has a strong theme of customer value, and offers coverage of the most current topics: relationship marketing, technology, IMC, global marketing, services, and small businesses (through extensive examples). This concise text is less than 600 pages and is completely updated with all references from 1996 or later. The extensive supplements package was thoroughly revised, updated, and reviewed by at least 3 marketing instructors to ensure quality. More About this Book Other editions: Hardcover - 2003, Hardcover - 1998, Hardcover - 1995
View Larger Image Consumer Behavior and Market Strategy: J. Paul Peter, Jerry C. Olson J. Paul Peter; Jerry C. Olson ISBN: 9780072410648 Publisher: McGraw-Hill College Publication Date: 2001 Binding: Hardcover Consumer Behavior provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed what they call the Wheel of Consumer Analysis, which is a tool to help the reader understand how consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy interact. The wheel is a powerful tool for analyzing consumer behavior and can be used to understand consumers and to guide the development of effective marketing strategies. More About this Book
View Larger Image Electronic Study Guide to Accompany Marketing: Creating Value for Customers J. Paul Peter; David Bloomberg; Gilbert A. Churchill; Mandeep Singh ISBN: 9780256266177 Publisher: Richard d Irwin Publication Date: 1999 Binding: Hardcover More About this Book
View Larger Image Consumer Behavior and Marketing Strategy: J. Paul Peter, Jerry C. Olson J. Paul Peter; Jerry C. Olson ISBN: 9780256261905 Publisher: Richard d Irwin Publication Date: 1998 Binding: Hardcover No other introduction to this discipline so clearly demonstrates how psychological, social, and behavioral theories can be used to understand consumers and develop more effective marketing strategies. Its unique Wheel of Consumer Analysis continues to be the most important feature of this classic guide, showing how the various elements of consumer analysis fit together and how to use the latest research to hone a competitive edge. More About this Book
Understanding Consumer Behaviour J. Paul Peter; Jerry C. Olson ISBN: 9780256170481 Publisher: Irwin Publication Date: 1996 More About this Book
Strategic Management: Concepts and Applications J. Paul Peter; Samuel C. Certo; Edward J. Ottensmeyer ISBN: 9780256151589 Publisher: Richard d Irwin Publication Date: 1995 Binding: Hardcover More About this Book Other editions: Hardcover - 1991, 1988
Selected Cases in Strategic Management J. Paul Peter; Samuel C. Certo ISBN: 9780256181722 Publisher: Richard d Irwin Publication Date: 1995 Binding: Softcover More About this Book Other editions: Softcover - 1990
View Larger Image Strategic Management: A Focus on Process J. Paul Peter; Samuel C. Certo ISBN: 9780256141207 Publisher: Richard d Irwin Publication Date: 1993 Binding: Softcover More About this Book Other editions: Softcover - 1989
Understanding Consumer Behavior J. Paul Peter; Jerry C. Olson ISBN: 9780256122787 Publisher: Richard d Irwin Publication Date: 1993 Binding: Hardcover More About this Book
Cases in Strategic Management J. Paul Peter; Samuel C. Certo ISBN: 9780256141245 Publisher: Richard d Irwin Publication Date: 1992 Binding: Softcover More About this Book
Marketing for the Manufacturer J. Paul Peter ISBN: 9781556236488 Publisher: Irwin Professional Pub Publication Date: 1992 Binding: Hardcover Marketing for the Manufacturer explains to nonmarketers how marketing fits into organizational structures and product management systems. More About this Book
Marketing Management: Knowledge and Skills Text, Analysis, Cases, Plans J. Paul Peter; James H. Donnelly ISBN: 9780256092257 Publisher: Richard d Irwin Publication Date: 1992 Binding: Hardcover More About this Book Other editions: 1989, 1986
Consumer Behavior: Marketing Strategy Perspectives J. Paul Peter; Jerry C. Olson ISBN: 9780256031775 Publisher: Irwin Publication Date: 1987 More About this Book
Measurement Readings for Marketing Research J. Paul Peter ISBN: 9780877571681 Publisher: Amer Marketing Assn Publication Date: 1984 Binding: Softcover More About this Book
A Preface to Marketing Management J. Paul Peter; Lawrence X. Tarpey; James H. Donnelly ISBN: 9780256027129 Publisher: Business Publications Publication Date: 1982 Binding: Softcover More About this Book Other editions: 1979

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