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Jack Trout

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Repositioning: Marketing In An Era of Competition, Change, and Crisis

Jack Trout

ISBN:

9780071635592

Publisher:

McGraw-Hill

Publication Date:

2009

Binding:

Hardcover

Synopsis:
The best-selling coauthor of Positioning explains how marketers can evolve the original positioning of their products, brands and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors.

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Other editions: Softcover - 2009, Softcover - 2009, Hardcover - 2008, Hardcover - 2008, Hardcover - 2005, 2004, Hardcover - 2004, 2004, 2002, Hardcover - 2002

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