James C. Makens

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Marketing for Hospitality and Tourism

James C. Makens; Philip Kotler; John Bowen; James Makens

Marketing for Hospitality and Tourism is a new book. Each chapter was carefully researched and constructed, using sound marketing concepts, and illustrates these concepts with examples from the hospitality and tourism industry. The result is a book that provides a rich depth of practical examples and applications, showing the major decisions that hospitality and travel managers face in their efforts to balance the organization's objectives and resources against varying customer needs and opportunities in the global marketplace.

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Other editions: Hardcover - 2009, Hardcover - 2005, Hardcover - 1998

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The Travel Industry

James C. Makens; Chuck Y. Gee; Dexter J.L. Choy

The Travel Industry Third Edition What makes a positive visitor experience? Authors Chuck Y. Gee, Ph.D., DPS (Hon.), James C. Makens, Ph.D., and Dexter J.L. Choy, Ph.D. assert that public policies—local, regional, and even global—play a vital role in defining the quality of a visitor’s experience. The savvy hospitality and travel professional will not only understand these influences, but know how to shape them. The Travel Industry helps the student achieve both goals. This innovative third edition focuses on topics of a more global nature, such as concepts of trade barriers as impediments to promoting international travel and tourism. Specific illustrations are offered on how government policies, including diplomatic recognition, will affect tourism trade relationships. The third edition also covers current U.S. policies and reciprocal acts to promote tourism exchanges with other countries, as well as a special section on the amusement, entertainment, and retail product aspects of tourism. Other highlights of the third edition include: • the impact of technology on travel distribution systems • ticketless travel leading to a redefining of the role of tomorrow’s travel agents • expanded text on land transportation, including discussions on NAFTA’s effect on rail travel • information on tourist business enterprises • technology and the international hotel business. To enhance student learning, every chapter of The Travel Industry offers study objectives, key terms, illustrations, industry vignettes, a summary, discussion questions, and suggested assignments.

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Other editions: Hardcover - 1996, Hardcover - 1988, 1984

Canoe Trails Directory

James C. Makens

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Retail Management: Satisfaction of Consumer Needs

James C. Makens; Raymond A. Marquardt; Robert G. Roe

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Other editions: 1975