A Preface to Marketing Management

James H. Donnelly; J. Paul Peter

ISBN: 9780072466584
Publisher: McGraw-Hill College
Publication Date: 2002
Binding: Softcover

Preface to Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

More About this Book

Other editions: Softcover - 2005, Softcover - 2002, Softcover - 2002, Softcover - 1999, Softcover - 1996, Softcover - 1993, 1991, Softcover - 1988, Softcover - 1985

Organizations: Behavior, Structure, Processes

James H. Donnelly; John M. Ivancevich

ISBN: 9780072295870
Publisher: Irwin Professional Pub
Publication Date: 1999
Binding: Hardcover

Organizations targets the upper-level undergraduate/MBA- level course. A consistent theme throughout the book is that effective management of organizational behavior requires an understanding of theory, research, and practice. Students need to comprehend the three characteristics common to all organizations--behavior, structure and processes--as affected by actions of managers. The text illustrates how Organizational Behavior theory leads to research and how both theory and research, provide the basic foundation for practical applications in business, firms, hospitals, educational institutions, government agencies, and other organizations.The text is organized and presented in a sequence based on behavior, structure, and process. Each part has been presented as a self-contained unit and can therefore be presented in whatever sequence the instructor prefers. The text is easily adaptable to these individual preferences.

More About this Book

Other editions: Hardcover - 2005, Hardcover - 1997, 1991, 1991, 1988, 1985, 1982, 1979, 1976

Image Not Available

A Preface to Banking

James H. Donnelly; David H. Friedman; American Bankers Association

ISBN: 9780899823737
Publisher: Human Resources Division, American Bankers Association
Publication Date: 1991

More About this Book

Image Not Available

Perspectives on Management

James H. Donnelly; James L. Gibson

ISBN: 9780256036848
Publisher: Business Pubns
Publication Date: 1987
Binding: Softcover

More About this Book

Other editions: Softcover - 1984

Image Not Available

Managing for Performance: An Introduction to the Process of Managing

James H. Donnelly; John M. Ivancevich; James L. Gibson

ISBN: 9780256034233
Publisher: Business Publications
Publication Date: 1986

More About this Book

Other editions: 1983

Image Not Available

Readings in Organizations

James H. Donnelly; James L. Gibson; John M. Ivancevich

ISBN: 9780256026931
Publisher: Business Publications
Publication Date: 1982
Binding: Softcover

More About this Book

Image Not Available

A Preface to Marketing Management

James H. Donnelly; Lawrence X. Tarpey; J. Paul Peter

ISBN: 9780256027129
Publisher: Business Publications
Publication Date: 1982
Binding: Softcover

More About this Book

Other editions: 1979

Image Not Available

Marketing of Services

James H. Donnelly; American Marketing Association; William R. George

ISBN: 9780877571483
Publisher: American Marketing Association
Publication Date: 1981

More About this Book

Image Not Available

Managing for Performance

James H. Donnelly; John M. Ivancevich; James L. Gibson

ISBN: 9780256022742
Publisher: Business Publications
Publication Date: 1980

More About this Book

Image Not Available

Readings in Organizations: Behavior, Structure, Processes

James H. Donnelly; John M. Ivancevich

ISBN: 9780256022476
Publisher: Business Publications
Publication Date: 1979

More About this Book

Other editions: 1976

Image Not Available

Management Science in Organizations

James H. Donnelly; Herbert L. Lyon; John M. Ivancevich

ISBN: 9780876205617
Publisher: Goodyear Pub Co
Publication Date: 1976

More About this Book

Image Not Available

Organizations:Structure, Processes, Behavior: Structure, Processes, Behavior

James H. Donnelly; James L. Gibson; John M. Ivancevich

ISBN: 9780256014556
Publisher: Business Publications
Publication Date: 1973

More About this Book