James Makens

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Marketing for Hospitality and Tourism

James Makens; Philip Kotler; John Bowen; James C. Makens

Synopsis:
Marketing for Hospitality and Tourism is a new book. Each chapter was carefully researched and constructed, using sound marketing concepts, and illustrates these concepts with examples from the hospitality and tourism industry. The result is a book that provides a rich depth of practical examples and applications, showing the major decisions that hospitality and travel managers face in their efforts to balance the organization's objectives and resources against varying customer needs and opportunities in the global marketplace.

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Other editions: Hardcover - 2002, Hardcover - 1998, Softcover - 1988, Softcover - 1985