James Makens
Marketing for Hospitality and TourismJames Makens; Philip Kotler; John Bowen; James C. Makens
ISBN: 9780133956252
Publisher: Prentice Hall Publication Date: 1995 Binding: Hardcover Marketing for Hospitality and Tourism is a new book. Each chapter was carefully researched and constructed, using sound marketing concepts, and illustrates these concepts with examples from the hospitality and tourism industry. The result is a book that provides a rich depth of practical examples and applications, showing the major decisions that hospitality and travel managers face in their efforts to balance the organization's objectives and resources against varying customer needs and opportunities in the global marketplace. Other editions: Hardcover - 2002, Hardcover - 1998 |
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The Marketing Plan WorkbookJames Makens
ISBN: 9780135585375
Publisher: Prentice Hall Direct Publication Date: 1988 Binding: Softcover Here's a complete, step-by-step blueprint for building a superior marketing plan for your products or services. In these pages, you'll find ready-to-use forms, tables, and worksheets that cover every planning function, including competitive analysis, pricing strategy, sales promotion, advertising, budgeting, forecasting, and much more. Other editions: Softcover - 1985 |
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