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Marketing Channels: A Relationship Management Approach
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Marketing Channels: A Relationship Management Approach

James R. Lumpkin; Lou E. Pelton; David Strutton

ISBN:

9780072895124

Publisher:

McGraw-Hill College

Publication Date:

2001

Binding:

Hardcover

Synopsis:
This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.

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Other editions: Hardcover - 1998, Hardcover - 1996, Hardcover - 1989


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