Jean J. Boddewyn

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Global Perspectives on Advertising Self-Regulation: Principles and Practices in Thirty-Eight Countries

Jean J. Boddewyn

Synopsis:
Millions of ads are issued every year here and abroad. A fraction of them are defective. One essential way to ensure that ads are truthful, accurate, and wholesome is to rely on industry self-regulation. Through self-regulation, peers set up standards of good advertising practice and enforce them. The relative advantages and shortcomings fo this social-control device are scrutinized, and its use around the world is analyzed in terms of membership, structure, standard-setting, complaint-handling (sometimes with the help of non-industry members), and relations with governments and consumer activists.

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Other editions: Softcover - 1978