Jerry C. Olson

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Consumer Behavior and Market Strategy: J. Paul Peter, Jerry C. Olson

Jerry C. Olson; J. Paul Peter

Synopsis:
Consumer Behavior provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed what they call the Wheel of Consumer Analysis, which is a tool to help the reader understand how consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy interact. The wheel is a powerful tool for analyzing consumer behavior and can be used to understand consumers and to guide the development of effective marketing strategies.

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Consumer Behavior and Marketing Strategy: J. Paul Peter, Jerry C. Olson

Jerry C. Olson; J. Paul Peter

Synopsis:
No other introduction to this discipline so clearly demonstrates how psychological, social, and behavioral theories can be used to understand consumers and develop more effective marketing strategies. Its unique Wheel of Consumer Analysis continues to be the most important feature of this classic guide, showing how the various elements of consumer analysis fit together and how to use the latest research to hone a competitive edge.

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Understanding Consumer Behaviour

Jerry C. Olson; J. Paul Peter

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Understanding Consumer Behavior

Jerry C. Olson; J. Paul Peter

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Consumer Behavior: Marketing Strategy Perspectives

Jerry C. Olson; J. Paul Peter

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