John Robert Gold

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Place Promotion: The Use of Publicity and Marketing to Sell Towns and Regions

John Robert Gold

Synopsis:
Examines how place images are created, articulated, developed and assessed at a variety of scales and contexts. Chapters one through three present a theoretical analysis of how images are created, use insights from communication theory, as well as describe a ``vocabulary'' and ``grammar'' of effective place promotion. The remainder of the book analyzes specific types of place promotion in a series of thematic but example-rich chapters covering cities, suburbs, industrial towns, fairs and festivals, the countryside, the American west, China and Eastern Europe.

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Other editions: Softcover - 2007, Hardcover - 2007, Hardcover - 2004, Softcover - 2000, Softcover - 1987, 1982, 1974