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Joseph P. Guiltinam

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Cases in Marketing Management

Joseph P. Guiltinam; Gordon W. Paul

ISBN:

9780070489479

Publisher:

McGraw-Hill College

Publication Date:

1991

Binding:

Softcover

Synopsis:
Offering both domestic and over 40% international cases, this new casebook of real business situations presents a well-balanced mix of 28 cases about services and products, both consumer and industrial, including high technology products. The cases follow the organization of Guiltinan/Paul, Marketing Management, fourth edition.

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