Judy Strauss

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E-marketing

Judy Strauss; Raymond Frost; Adel El-Ansary

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Other editions: Softcover - 2005, Softcover - 2002, Softcover - 2000

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Building Effective Web Sites

Judy Strauss; Raymond Frost

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Principles of Marketing

Judy Strauss; Philip Kotler; Raymond D. Frost

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Marketing on the Internet: Principles of Online Marketing

Judy Strauss; Raymond Frost

Synopsis:
It discusses the Net (1) for new products and services, (2) as both direct and indirect distribution channel, and (3) for marketing communications such as advertising, sales promotions, public relations and lead generation.

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The Practice of Public Relations

Judy Strauss; Fraser P. Seitel; Kerry Tucker; Doris Derelian; Donna Rouner; Raymond D. Frost

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