Bibliography:

Radically Transparent: Monitoring and Managing Reputations Online

Judy Strauss; Andy Beal

ISBN:

9780470190821

Publisher:

Sybex Inc

Publication Date:

2008

Binding:

Softcover

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E-marketing

Judy Strauss; Raymond Frost; Adel El-Ansary

ISBN:

9780136154402

Publisher:

Prentice Hall

Publication Date:

2008

Binding:

Softcover

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Other editions: Softcover - 2005, Softcover - 2002, Softcover - 2000

Building Effective Web Sites

Judy Strauss; Raymond Frost

ISBN:

9780130932884

Publisher:

Prentice Hall

Publication Date:

2001

Binding:

Softcover

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Principles of Marketing

Judy Strauss; Philip Kotler; Raymond D. Frost

ISBN:

9780139793295

Publisher:

Prentice Hall

Publication Date:

1999

Binding:

Hardcover

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Marketing on the Internet: Principles of Online Marketing

Judy Strauss; Raymond Frost

ISBN:

9780130105851

Publisher:

Prentice Hall

Publication Date:

1999

Binding:

Softcover

Synopsis:
It discusses the Net (1) for new products and services, (2) as both direct and indirect distribution channel, and (3) for marketing communications such as advertising, sales promotions, public relations and lead generation.

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The Practice of Public Relations

Judy Strauss; Fraser P. Seitel; Kerry Tucker; Doris Derelian; Donna Rouner; Raymond D. Frost

ISBN:

9780139980978

Publisher:

Prentice Hall

Publication Date:

1999

Binding:

Hardcover

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