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Kevin Lane Keller

View Larger Image A Framework for Marketing Management Kevin Lane Keller; Philip Kotler; Kevin Keller ISBN: 9780136026600 Publisher: Prentice Hall Publication Date: 2008 Binding: Softcover More About this Book
View Larger Image Marketing Management Kevin Lane Keller; Philip Kotler; Kevin Keller ISBN: 9780136009986 Publisher: Prentice Hall Publication Date: 2008 Binding: Hardcover More About this Book Other editions: Hardcover - 2005
View Larger Image Marketing Management: An Asian Perspective Kevin Lane Keller; Philip Kotler; Swee Hoon Ang; Chin Tiong Tan; Siew Meng Leong ISBN: 9780131982628 Publisher: Prentice Hall Publication Date: 2006 Binding: Softcover More About this Book
View Larger Image Online Bundle Of Cio Books Kevin Lane Keller; Ken Moskowitz; Harris Kern ISBN: 9780131865587 Publisher: Prentice Hall Publication Date: 2004 Binding: Softcover More About this Book
View Larger Image Strategic Brand Management: Building, Measuring, and Managing Brand Equity Kevin Lane Keller ISBN: 9780131201156 Publisher: Prentice Hall Publication Date: 1998 Binding: Hardcover Finely focused on the "how to" and "why" throughout, this strategy guide provides specific tactical guidelines for planning, building, measuring, and managing brand equity. This approach considers why brands are important, what they represent to consumers, and what should be done by firms to manage them properly. More About this Book Other editions: Hardcover - 2003, Hardcover - 2002
Branding and Brand Equity Kevin Lane Keller ISBN: 9780965711425 Publisher: Marketing Science Institute Publication Date: 2002 More About this Book

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