Marketing Megaworks: The Top 150 Books and Articles

Larry M. Robinson; Roy D. Adler

ISBN: 9780275923181
Publisher: Praeger Pub Text
Publication Date: 1987
Binding: Hardcover

With this comprehensive annotated bibliography, the reader can discover the most important works on any one topic in marketing and review their contents within a matter of minutes.

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Health Care Marketing Management: A Case Approach

Larry M. Robinson; Philip D. Cooper

ISBN: 9780894433948
Publisher: Aspen Pub
Publication Date: 1983
Binding: Hardcover

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The Corporate Social Challenge: Cases and Commentaries

Larry M. Robinson; Frederick D. Sturdivant

ISBN: 9780256025187
Publisher: R.D. Irwin
Publication Date: 1981
Binding: Softcover

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Other editions: 1977