Laura Ries

View Larger
Image

War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--And What to Do About It

Laura Ries; Al Ries

Synopsis:
Identifying fundamentally different approaches that managers and markets take toward establishing brands and products, a guide for today's globally minded professionals makes recommendations for bridging the gaps between logical and intuitive methods.

More About this Book | View All Listings | View Collectible Listings

Other editions: Softcover - 2005, Hardcover - 2004, Softcover - 2004, Hardcover - 2004, Hardcover - 2003, Softcover - 2002, Hardcover - 2002, Hardcover - 2000, 2000, 1998