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Malcolm Gladwell

Malcolm Gladwell is the dyanamic journalist from the New Yorker magazine and inadvertent marketing guru who was reading the Bible at the age of six. Famous for his big hair, the writer admits to being "obsessed with failure," claiming mistakes are more interesting than success. And after fumbling an early career in advertising and being fired from his first editorial job for oversleeping, the Canadian-raised marketing sensation is well acquainted with failure.

However, his book Outliers investigates the opposite phenomenon, examining high-achievers and what makes them exceptional. Arguing we spend too much time scrutinizing the personal characteristics of successful people and not enough time considering their background, Gladwell claims innate talent is by no means the key to success.

Bibliography:

What the Dog Saw: And Other Adventures

Malcolm Gladwell

ISBN:

9780316075848

Publisher:

Little Brown & Co

Publication Date:

2009

Binding:

Hardcover

Synopsis:
Collects the best New Yorker pieces by the best-selling author of Outliers including essays on such topics as why there are so many kinds of mustard but only one type of ketchup, a surprising assessment of what makes a safer car, an examination of a machine built to predict hit movies, and many more.

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Other editions: Softcover - 2010, Hardcover - 2009, 2009, Softcover - 2009, 2008, 2008, Hardcover - 2008, Hardcover - 2008, Softcover - 2007, 2007


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