Malcolm Gladwell

Malcolm Gladwell is the dyanamic journalist from the New Yorker magazine and inadvertent marketing guru who was reading the Bible at the age of six. Famous for his big hair, the writer admits to being "obsessed with failure," claiming mistakes are more interesting than success. And after fumbling an early career in advertising and being fired from his first editorial job for oversleeping, the Canadian-raised marketing sensation is well acquainted with failure.

However, his book Outliers investigates the opposite phenomenon, examining high-achievers and what makes them exceptional. Arguing we spend too much time scrutinizing the personal characteristics of successful people and not enough time considering their background, Gladwell claims innate talent is by no means the key to success.

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Outliers (Fueras de serie) / Outliers: Por que unas personas tienen exito y otras no/ The Story of Success

Malcolm Gladwell

ISBN:

9781603966160

Publisher:

Taurus

Publication Date:

2009

Binding:

Softcover

Synopsis:
The best-selling author of Blink identifies the qualities of successful people, posing theories about the cultural, family, and idiosyncratic factors that shape high achievers, in a resource that covers such topics as the secrets of software billionaires, why certain cultures are associated with better academic performance, and why the Beatles earned their fame.

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Other editions: Softcover - 2010, Hardcover - 2009, 2009, Hardcover - 2009, 2008, Hardcover - 2008, Hardcover - 2008, 2008, Softcover - 2007, 2007