Bibliography:

Deep Branding on the Internet: Applying Heat and Pressure Online to Ensure a Lasting Brand

Marc Braunstein; Ned Levine; Edward Levine

ISBN:

9780761525325

Publisher:

Prima Pub

Publication Date:

2000

Binding:

Hardcover

Synopsis:
The Internet presents businesses with the most potent collection of tactics and new business opportunities they've ever experienced. But the Web is certainly no magic bullet, and setting your business apart requires that you understand exactly how the Internet fits in with all the other elements of your company's growth strategy. Inside, two experts reveal their knowledge of how to deepen and profit from brands in the era of the Internet. Using examples of established companies both large and small, Marc Braunstein and Edward H. Levine trace the steps every successful business must take to develop a strategy that not only surmounts the challenges of e-commerce but, just as important, reinforces customer loyalty.

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