Bibliography:

Relationship Selling and Sales Management

Mark W. Johnston; Greg W. Marshall

ISBN:

9780073203164

Publisher:

Irwin Professional Pub

Publication Date:

2008

Synopsis:
Relationship Selling and Sales Management, 1/e by Johnston and Marshall is truly unique as it is the only book on the market that fuses Relationship Selling and Customer Value (70%) with Leadership and Sales Management (30%). Instead of purchasing multiple books to amass material in those areas, professors now have the convenience of having it all in one text. The 70/30 coverage allocation reflects the overwhelming majority of opinions expressed through market research. Authors of our successful Churchill/Ford/Walker's Sales Force Management text and individuals with quite a presence in the field, Mark Johnston and Greg Marshall bring a wealth of expertise and energy into this product. The book is written for appropriate use both at the college/university setting and the community college/junior college setting.

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Other editions: Hardcover - 2010, Hardcover - 2009, Hardcover - 2009, Hardcover - 2008, 2007, Hardcover - 2007, Softcover - 2006, 2005, Hardcover - 2005, Hardcover - 2004


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