Marta Ortiz-Buonafina

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The Export Marketing Imperative

Marta Ortiz-Buonafina; Michael R. Czinkota; Ilkka A. Ronkainen

Synopsis:
Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through the entire exporting process ? from beginning to end ? offering a wealth of information with its comprehensive coverage of all facets of exporting, including pricing, channel management, marketing plans/strategies, financial environments, and more. An essential resource for entry- and mid-level managers involved in marketing and exporting.

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Other editions: Softcover - 1993, Hardcover - 1989, Softcover - 1984, 1984, Softcover - 1981, 1981