Michael Czinkota

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Mastering Global Markets: Strategies for Today's Trade Globalist

Michael Czinkota; Ilkka A. Ronkainen; Bob Donath

Synopsis:
This book is designed for business professionals that are either thinking about taking their business globally or want to improve their global strategy. Beginning first with an overview of the global business environment, Mastering Global Markets: Strategies for Today's Trade Globalist covers all aspects of entering global markets from strategic planning to tactical implementation.

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Other editions: Softcover - 2010, Softcover - 2009, Hardcover - 2000, Softcover - 1999, Hardcover - 1995