Michael D. Hartline

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Marketing Strategy: with infotrac

Michael D. Hartline; O. C. Ferrell; George Lucas; George H. Lucas

Synopsis:
Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan. Marketing Strategy is an appropriate text for the capstone course in Marketing or the MBA level course in Marketing.

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Other editions: Softcover - 2007, Softcover - 2006, Softcover - 2006, Softcover - 2004, Hardcover - 2004, Softcover - 2004, Softcover - 1998