Michael R. Czinkota
Marketing internacional/ International MarketingMichael R. Czinkota; Ilkka A. Ronkainen
ISBN: 9789706868275
Publisher: Cengage Learning Latin America Publication Date: 2008 Binding: Softcover |
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International BusinessMichael R. Czinkota; Ilkka A. Ronkainen; Michael H. Moffett
ISBN: 9780324206104
Publisher: Thomson/South-Western Publication Date: 2005 |
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International Marketing: 2002 UpdateMichael R. Czinkota
ISBN: 9780030353895
Publisher: South-Western Pub Publication Date: 2002 Binding: Softcover International Marketing 2002 Update is a completely up-to-date text for one of the most dynamic upper level and graduate courses in the marketing department today. It offers the entire range of international marketing beginning with start-up operations, continuing with new market entry considerations and concluding with the international issues confronting giant global marketers. Special emphasis in this edition is given to the impact technology has had on the marketing world in the past few years. This edition also includes updated vignettes within the chapter as well as brand new video cases! Other editions: 2004, Softcover - 2001 |
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The Export Marketing ImperativeMichael R. Czinkota; Ilkka A. Ronkainen; Marta Ortiz-Buonafina
ISBN: 9780324222586
Publisher: South-Western Pub Publication Date: 2004 Binding: Hardcover |
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International Business: Update 2003Michael R. Czinkota; Ilkka A. Ronkainen; Michael H. Moffett
ISBN: 9780324176605
Publisher: South-Western Pub Publication Date: 2003 Binding: Hardcover The dynamics of international business change rapidly and to help keep your course current, we are pleased to offer International Business Update 2003. Update 2003 is an updated version International Business 6th edition, providing even more current examples, figures and information. Written by a well-seasoned team in the international business arena, it provides a truly global perspective of international business with a strong theory base, with a managerial emphasis and a focus on the impact of technology on global business. Update 2003 has updated boxed features, and an appendix providing an update on key events and issues since the 6th edition's publication. |
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International Marketing With InfotracMichael R. Czinkota; Ilkka A. Ronkainen
ISBN: 9780030313783
Publisher: Dryden Pr Publication Date: 2000 Binding: Hardcover A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing beginning with start-up operations, continuing with new market entry considerations and concluding with the international issues confronting giant global marketers. Special emphasis in this edition is given to the impact technology has had on the marketing world in the past few years. Other editions: Hardcover - 2003, Hardcover - 1999, Softcover - 1997, 1995, Softcover - 1994, Hardcover - 1993, 1990, 1988 |
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Fundamentals of International Business With InfotracMichael R. Czinkota; Ilkka A. Ronkainen; Michael H. Moffett
ISBN: 9780324259643
Publisher: South-Western Pub Publication Date: 2003 |
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International Business With InfotracMichael R. Czinkota; Ilkka A. Ronkainen; Michael H. Moffett
ISBN: 9780030351792
Publisher: South-Western Pub Publication Date: 2002 Binding: Hardcover International Business, 6th edition presents an up-to-date and complete exploration of international business issues and practice. The authors' experience as both practitioners and academics brings a balanced and seasoned voice to the text. The text is built upon a strong foundation of theory and includes current examples, cases, and insights showing how global businesses apply these concepts. The text examines the role and impact of culture and also includes numerous current world maps, helping readers develop and refine a global perspective. Other editions: Hardcover - 2001, Hardcover - 1998, Hardcover - 1995, 1992, 1989 |
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Marketing: Best PracticesMichael R. Czinkota; Hoffman; Bert Rosenbloom; Ilkka A. Ronkainen; Terence A. Shimp; Peter R. Dickson; Michael D. Hutt; Jagdish N. Sheth; Robert F. Lusch; Patrick Dunne
ISBN: 9780030349997
Publisher: South-Western Pub Publication Date: 2002 Binding: Hardcover Seventeen experts, one voice! The premise behind Marketing: Best Practices is simple yet effective: combine the expertise of the best and brightest in marketing. The second edition continues the tradition of highlighting the best practices from every facet of marketing. Each chapter is written by an authority in their field of marketing, all of whom are highly regarded for both academic and professional achievements. This unique collaboration results in one of the most cutting-edge texts to hit the principles market in years.Dr. Doug Hoffman, in addition to his chapter on Services Marketing, served as managing editor to ensure a focused and streamlined presentation throughout the book. Without losing the distinct flavor of each contributing author, every chapter is consistent in both format and pedagogy. The writing style is uniform and targeted for the undergraduate level. Cutting-edge topics drive the Opening Vignettes, and the copy maintains a lively, energetic tone. The end result is a solid mix of passion, insight, and firsthand experience not typically found in more traditional "Principles of Marketing" textbooks. |
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Best Practices in International BusinessMichael R. Czinkota; Ilkka A. Ronkainen
ISBN: 9780030287213
Publisher: South-Western Pub Publication Date: 2001 Binding: Softcover Best Practices in International Business offers current readings in the international business arena. |
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Best Practices in International MarketingMichael R. Czinkota; Ilkka A. Ronkainen
ISBN: 9780030340369
Publisher: South-Western Pub Publication Date: 2001 Binding: Softcover |
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Marketing Management With InfotracMichael R. Czinkota; Masaaki Kotabe
ISBN: 9780324022032
Publisher: South-Western Pub Publication Date: 2000 Binding: Hardcover |
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Marketing: Best PracticesMichael R. Czinkota
ISBN: 9780030211096
Publisher: Harcourt College Pub Publication Date: 1999 Binding: Hardcover |
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International Business-UpdatedMichael R. Czinkota; Czinkota; Ilkka A. Ronkainen; Michael H. Moffett
ISBN: 9780030316265
Publisher: Harcourt College Pub Publication Date: 1999 Binding: Hardcover |
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International Marketing: With International Update 2000Michael R. Czinkota; Ilkha A. Ronkainen
ISBN: 9780030244018
Publisher: Dryden Pr Publication Date: 1998 Binding: Hardcover |
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The Global Marketing ImperativeMichael R. Czinkota; Ilkka A. Ronkainen; John J. Tarrant
ISBN: 9780844230108
Publisher: Ntc Pub Group Publication Date: 1996 Binding: Softcover The authors have constructed a veritable handbook for companies with international ambitions. Their descriptions of why progressive firms are moving now to take advantage of international markets are complemented with essential information on how to implement international strategies. Other editions: Hardcover - 1994 |
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Marketing Management: Text and CasesMichael R. Czinkota; David Mercer; Masaaki Kotabe
ISBN: 9781557866943
Publisher: Blackwell Pub Publication Date: 1996 Binding: Hardcover |
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Global MarketingMichael R. Czinkota
ISBN: 9780030170294
Publisher: Harcourt College Pub Publication Date: 1995 Binding: Softcover Other editions: Hardcover - 1995 |
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Unlocking Japan's Markets: Seizing Marketing and Distribution Opportunities in Today's JapanMichael R. Czinkota; Jon Woronoff
ISBN: 9780804818995
Publisher: Tuttle Pub Publication Date: 1993 Binding: Softcover For anyone who wants to deal with or has already invested in Japan, 'Unlocking Japan's Markets' illustrates the business, policy, and academic perspectives needed to form a single, comprehensive, integrative approach to success in the world's second-largest (national) market. Other editions: Hardcover - 1991 |
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International Marketing Strategy: Environmental Assessment and Entry StrategiesMichael R. Czinkota
ISBN: 9780030983733
Publisher: Dryden Pr Publication Date: 1993 Binding: Softcover |
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International Business/Book and MapMichael R. Czinkota; Ilkka A. Ronkainen; Michael H. Moffett
ISBN: 9780030976469
Publisher: Dryden Pr Publication Date: 1993 Binding: Hardcover |
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The Japanese Distribution System: Opportunities and Obstacles, Structure and PracticesMichael R. Czinkota
ISBN: 9781557384249
Publisher: Probus Professional Pub Publication Date: 1992 Binding: Hardcover |
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Japan's Market: The Distribution SystemMichael R. Czinkota; Jon Woronoff
ISBN: 9780275921422
Publisher: Praeger Pub Text Publication Date: 1986 Binding: Hardcover |
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U.S.-Arab Economic Relations: A Time of TransitionMichael R. Czinkota
ISBN: 9780275900816
Publisher: Praeger Pub Text Publication Date: 1985 Binding: Hardcover |
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Export Development Strategies: U.S. Promotion PolicyMichael R. Czinkota
ISBN: 9780030597183
Publisher: Praeger Publication Date: 1982 |
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