Bibliography:

Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales

Michelle Helin; Linda Goodman

ISBN:

9781601630414

Publisher:

Career Pr Inc

Publication Date:

2009

Binding:

Softcover

Synopsis:
Case studies and marketing lessons are combined in this new approach to understanding the consumer and the reasons they make the decisions they do in purchasing an item or service, along with techniques for improving sales through insightful listening and proactive questioning of the consumer. Original.

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