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Nikhilesh Dholakia

View Larger Image Consuming People: From Political Economy to Theaters of Consumption Nikhilesh Dholakia; A. Fuat Firat ISBN: 9780415316200 Publisher: Routledge Publication Date: 2003 Binding: Softcover Looks at people in the act of consumption and consumed by the act of consumption, combining academic analysis with a discussion of the possibilities for consuming people in the future. Previously only available in hardback. More About this Book
View Larger Image Consuming People: From Political Economy to Theaters of Consumption Nikhilesh Dholakia; A. Fuat Firat ISBN: 9780415166805 Publisher: Routledge Publication Date: 1998 Binding: Hardcover Consuming People explores the contemporary changes and paradoxes in consumption patterns during the transition from modern to postmodern. Focusing on America, the authors argue that as modernity wanes, consumption is replacing production as the fundamental process in the economy and society. This incisive text concludes with an analysis of the emerging trans-modern possibilities of the new "theatre of consumption" where communities with a variety of consumption styles will flourish. More About this Book
Consumption and Marketing: Macro Dimensions Nikhilesh Dholakia; Russell W. Belk; Alladi Venkatesh ISBN: 9780538850506 Publisher: South-Western Pub Publication Date: 1995 Binding: Softcover More About this Book
Philosophical and Radical Thought in Marketing Nikhilesh Dholakia; A. Fuat Firat; Richard P. Bagozzi ISBN: 9780669143010 Publisher: Lexington Books Publication Date: 1987 Binding: Hardcover More About this Book
Changing the Course of Marketing: Alternative Paradigms for Widening Marketing Theory Nikhilesh Dholakia; J. Arndt ISBN: 9780892326273 Publisher: Jai Pr Publication Date: 1986 Binding: Hardcover More About this Book

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