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Health Care Marketing: Issues and Trends

Philip D. Cooper

ISBN: 9780871892331
Publisher: Aspen Systems Corp
Publication Date: 1985

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Other editions: 1979

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An Annotated and Extended Bibliography of Health Care Marketing

Philip D. Cooper; Karen M. Jones

ISBN: 9780877571711
Publisher: Amer Marketing Assn
Publication Date: 1984
Binding: Softcover

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Health Care Marketing Management: A Case Approach

Philip D. Cooper; Larry M. Robinson

ISBN: 9780894433948
Publisher: Aspen Pub
Publication Date: 1983
Binding: Hardcover

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Marketing and Preventive Health Care: Interdisciplinary and Interorganizational Perspectives

Philip D. Cooper; Patrick E. Murphy; William J. Kehoe; American Marketing Association; Blue Cross/Blue Shield of Virginia

ISBN: 9780877571056
Publisher: American Marketing Association
Publication Date: 1978

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