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Marketing: An Introduction
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Marketing: An Introduction

Philip Kotler; Gary Armstrong

ISBN:

9780131865914

Publisher:

Prentice Hall

Publication Date:

2006

Binding:

Softcover

Synopsis:

How do we get you moving?

By placing you–the customer–in the driver’s seat.

Marketing introduces leading marketing thinking

on how customer value is the driving force

behind every marketing strategy.

Fasten your seatbelt. Your learning journey starts here!

www.prenhall.com/kotler

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Other editions: Softcover - 2010, Hardcover - 2010, Hardcover - 2009, Softcover - 2009, Hardcover - 2009, Hardcover - 2009, Hardcover - 2008, Softcover - 2008, 2008, Softcover - 2008


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