Philip Kotler - Bibliography
Marketing for Hospitality and TourismPhilip Kotler; John Bowen; James Makens; James C. Makens
ISBN: 9780133956252
Publisher: Prentice Hall Publication Date: 1995 Binding: Hardcover Marketing for Hospitality and Tourism is a new book. Each chapter was carefully researched and constructed, using sound marketing concepts, and illustrates these concepts with examples from the hospitality and tourism industry. The result is a book that provides a rich depth of practical examples and applications, showing the major decisions that hospitality and travel managers face in their efforts to balance the organization's objectives and resources against varying customer needs and opportunities in the global marketplace. Other editions: Hardcover - 2009, Hardcover - 2005, Hardcover - 2002, Hardcover - 1998 |
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Principles of MarketingPhilip Kotler; Gary Armstrong
ISBN: 9780136079415
Publisher: Prentice Hall Publication Date: 2009 Binding: Hardcover Other editions: Hardcover - 2005, Hardcover - 2005, Hardcover - 2003, Hardcover - 2003, Softcover - 2002, Softcover - 2000, Hardcover - 1999, Hardcover - 1999, Hardcover - 1998, Hardcover - 1998 |
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Marketing ManagementPhilip Kotler; Kevin Lane Keller; Kevin Keller
ISBN: 9780136009986
Publisher: Prentice Hall Publication Date: 2008 Binding: Hardcover Other editions: Hardcover - 2005, Hardcover - 1999, Hardcover - 1999 |
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A Framework for Marketing ManagementPhilip Kotler; Kevin Lane Keller; Kevin Keller
ISBN: 9780136026600
Publisher: Prentice Hall Publication Date: 2008 Binding: Softcover Other editions: Softcover - 2002, Softcover - 2000 |
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Marketing: An IntroductionPhilip Kotler; Gary Armstrong
ISBN: 9780136021131
Publisher: Prentice Hall Publication Date: 2008 Binding: Softcover |
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Social Marketing: Influencing Behaviors for GoodPhilip Kotler
ISBN: 9781412956475
Publisher: Sage Pubns Publication Date: 2007 Binding: Softcover |
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Marketing: An IntroductionPhilip Kotler; Gary Armstrong
ISBN: 9780131865914
Publisher: Prentice Hall Publication Date: 2006 Binding: Softcover |
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Marketing Management: An Asian PerspectivePhilip Kotler; Swee Hoon Ang; Chin Tiong Tan; Kevin Lane Keller; Siew Meng Leong
ISBN: 9780131982628
Publisher: Prentice Hall Publication Date: 2006 Binding: Softcover |
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Lateral Marketing: New Techniques for Finding Breakthrough IdeasPhilip Kotler; Fernando Trias De Bes
ISBN: 9780471455165
Publisher: John Wiley & Sons Inc Publication Date: 2003 Binding: Hardcover |
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Rethinking Marketing: Sustainable Market-Ing Enterprise in Asia Text and CasesPhilip Kotler
ISBN: 9780130499318
Publisher: Prentice Hall Publication Date: 2003 |
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Building Global Biobrands: Taking Biotechnology to MarketPhilip Kotler
ISBN: 9780743222440
Publisher: Free Pr Publication Date: 2003 Binding: Hardcover |
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Principles of Marketing: Activebook Version 2.0Philip Kotler; Gary Armstrong
ISBN: 9780130418142
Publisher: Prentice Hall Publication Date: 2003 Binding: Softcover |
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Marketing Insights from A to Z: 80 Concepts Every Manager Needs to KnowPhilip Kotler
ISBN: 9780471268673
Publisher: John Wiley & Sons Inc Publication Date: 2003 Binding: Hardcover Praise for Philip Kotler’s MARKETING INSIGHTS FROM A to Z |
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El Marketing Se MuevePhilip Kotler
ISBN: 9788449313127
Publisher: Paidos Iberica Ediciones S A Publication Date: 2002 Binding: Softcover |
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Marketing Professional Services: Forward-Thinking Strategies for Boosting Your Business, Your Image, and Your ProfitsPhilip Kotler; Paul N. Bloom; Paul Bloom; Thomas J. Hayes; Thomas Hayes
ISBN: 9780735201798
Publisher: Prentice Hall Pr Publication Date: 2002 Binding: Hardcover |
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Marketing: An IntroductionPhilip Kotler; Gary Armstrong
ISBN: 9780130351333
Publisher: Prentice Hall Publication Date: 2002 Other editions: Softcover - 2000, Softcover - 1999 |
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Strategic Marketing for Nonprofit OrganizationsPhilip Kotler; Alan Andreasen
ISBN: 9780130419774
Publisher: Prentice Hall Publication Date: 2002 Binding: Hardcover |
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Activebook, Principles of MarketingPhilip Kotler; Gary Armstrong
ISBN: 9780130648532
Publisher: Prentice Hall Publication Date: 2001 Binding: Softcover |
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Marketing Asian Places: Attracting Investment, Industry, and Tourism to Cities, States and NationsPhilip Kotler; Donald H. Haider; Irving Rein; Michael Alan Hamlin
ISBN: 9780471479130
Publisher: John Wiley & Sons Inc Publication Date: 2001 Binding: Hardcover Today's headlines report how cities are going bankrupt, states are running large deficits and nations are stuck in high debt and stagnation. This book argues that thousands of places are in crisis and can no longer rely on national policies for protection. The authors show how places in Asia can become attractive “products” by effectively communicating their special qualities and attracting investment. |
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Repositioning Asia: From Bubble to Sustainable EconomyPhilip Kotler; Hermawan Kartajaya
ISBN: 9780471846659
Publisher: John Wiley & Sons Inc Publication Date: 2000 Binding: Hardcover Repositioning Asia From Bubble to Sustainable Economy "Hermawan Kartajaya is to Asian Marketing what Philip Kotler is to Global Marketing. The authors have combined their expertise and insight to write a book that cuts through the confusion and misinformation about Asia to provide an invaluable guide to local and global companies who want to succeed in this key world region. If you can read only two books about Asia, read this book twice." Professor Warren J. Keegan Director, Institute for Global Business Strategy Pace University "I highly recommend Repositioning Asia. It is an engaging, lucid and important contribution to the understanding of the transformation of Asia’s economies and enterprises. The authors’ prescriptions will gain even greater significance in the emerging global cyber-era." Howard V. Perlmutter Emeritus Professor of Social Architecture and Management The Wharton School, University of Pennsylvania "Repositioning Asia is a welcome contribution. Drawing on a wealth of research, it effectively combines strategic marketing expertise with local market knowledge.… For Asian companies and MNCs alike, it highlights winning formulas to underpin sustainability in the future." Dr. Laurie Wood Chairman, The Chartered Institute of Marketing "New Asia will be very different from the New America. Here lies the real value of this book: it offers a real world view of the local dynamics at work to build the New Asia. The insights offered by the authors should allow you to become a partner in the recovery of Asia." Jesper Koll Chief Economist, Merrill Lynch (Japan) "A deep analysis of Asia’s diversified markets from a unique perspetive… This book is a blueprint for Asia 2000 and beyond." Dr. Michio Torii Honorary Advisor, Asia-Pacific Marketing Federation Founder, Suntory Group of Japan |
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Marketing Management: The Millennium EditionPhilip Kotler
ISBN: 9780130122179
Publisher: Prentice Hall Publication Date: 1999 Binding: Hardcover Other editions: Softcover - 1999, 1999 |
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Marketing: An IntroductionPhilip Kotler; Gary Armstrong
ISBN: 9780139144257
Publisher: Prentice Hall Publication Date: 1999 Binding: Hardcover Other editions: Hardcover - 1996, Hardcover - 1993, Hardcover - 1990, 1987 |
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Marketing Management: Analysis, Planning, Implementation, and ControlPhilip Kotler
ISBN: 9780139149467
Publisher: Prentice Hall Publication Date: 1999 Binding: Hardcover Other editions: Hardcover - 1994, 1991 |
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Museum Strategy and Marketing: Designing Missions Building Audiences Generating Revenue and ResourcesPhilip Kotler; Neil G. Kotler; Kotler Neil; Kotler Phillip
ISBN: 9780787909123
Publisher: Jossey-Bass Inc Pub Publication Date: 1998 Binding: Hardcover Philip Kotler, the "dean" of modern marketing and Neil Kotler of the Smithsonian Institution, America's premiere museum, join together to create this in-depth, hands-on guide to developing successful museums. The book's encyclopedic approach gives museum managers tools for everything from strategic planning and budgeting to advertising, media relations, and fund raising. |
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High Visibility: The Making and Marketing of Professionals into CelebritiesPhilip Kotler; Irving J. Rein; Irving Rein; Martin Stoller
ISBN: 9780844234489
Publisher: Ntc Business Books Publication Date: 1997 Binding: Hardcover Stand out from the others in your profession by adopting the sophisticated marketing techniques used to separate the leaders from the followers. This ground-breaking book describes and explains the whole new industry that has evolved to help you achieve "visibility" in your professional life. Based on hundreds of examples and case studies of celebrities from all walks of professional life, the tools and techniques revealed inside will help you to: -- Enhance, improve, and expand your image -- Sustain your image over time -- Get new and added respect as a practitioner |
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