Philip Kotler - Bibliography

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Marketing for Hospitality and Tourism

Philip Kotler; John Bowen; James Makens; James C. Makens

Marketing for Hospitality and Tourism is a new book. Each chapter was carefully researched and constructed, using sound marketing concepts, and illustrates these concepts with examples from the hospitality and tourism industry. The result is a book that provides a rich depth of practical examples and applications, showing the major decisions that hospitality and travel managers face in their efforts to balance the organization's objectives and resources against varying customer needs and opportunities in the global marketplace.

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Other editions: Hardcover - 2009, Hardcover - 2005, Hardcover - 2002, Hardcover - 1998

Principles of Marketing

Philip Kotler; Gary Armstrong

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Other editions: Hardcover - 2005, Hardcover - 2005, Hardcover - 2003, Hardcover - 2003, Softcover - 2002, Softcover - 2000, Hardcover - 1999, Hardcover - 1999, Hardcover - 1998, Hardcover - 1998

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Marketing Management

Philip Kotler; Kevin Lane Keller; Kevin Keller

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Other editions: Hardcover - 2005, Hardcover - 1999, Hardcover - 1999

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A Framework for Marketing Management

Philip Kotler; Kevin Lane Keller; Kevin Keller

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Other editions: Softcover - 2002, Softcover - 2000

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Marketing: An Introduction

Philip Kotler; Gary Armstrong

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Social Marketing: Influencing Behaviors for Good

Philip Kotler

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Marketing: An Introduction

Philip Kotler; Gary Armstrong

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Marketing Management: An Asian Perspective

Philip Kotler; Swee Hoon Ang; Chin Tiong Tan; Kevin Lane Keller; Siew Meng Leong

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Lateral Marketing: New Techniques for Finding Breakthrough Ideas

Philip Kotler; Fernando Trias De Bes

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Rethinking Marketing: Sustainable Market-Ing Enterprise in Asia Text and Cases

Philip Kotler

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Building Global Biobrands: Taking Biotechnology to Market

Philip Kotler

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Principles of Marketing: Activebook Version 2.0

Philip Kotler; Gary Armstrong

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Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

Philip Kotler

Praise for Philip Kotler’s MARKETING INSIGHTS FROM A to Z
"There’s only one name in marketing: Phil Kotler. His latest may be his best–a summa that captures the best of his insights, as original today as when he first took pen in hand, forty years ago." - Tom Peters, author of In Search of Excellence and The Circle of Innovation
"If you are going to buy one book by Philip Kotler, buy this one. In this accessible, current, and personality-filled read, you will get the most complete picture possible of what marketing today is all about." - Sergio Zyman, author of The End of Advertising as We Know It
"This classic and highly respected thinker has brought together the most important ideas from old and new marketing under one cover–the Alpha and Omega of marketing books. Should be on the bookshelf of everybody practicing business today." - Don Peppers and Martha Rogers, PhD, Peppers and Rogers Group, coauthors of the bestselling The One to One Future: Building Relationships One Customer at a Time
"What Peter Drucker is to management, Philip Kotler is to marketing. Kotler’s ideas are endlessly interesting, relevant, and ahead of the times." - Al Ries, Ries & Ries, author of The Fall of Advertising and the Rise of PR
"This book could also be called Marketing Insight: From Genesis to Revelations because it is a bible of marketing truths–and it’s in plain English. The most important and enduring principles of marketing are presented with parables and such vivid examples that there are no excuses for anyone not to understand marketing." - Roger Blackwell, Professor of Marketing, Fisher College of Business, The Ohio State University, author of Customers Rule!

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El Marketing Se Mueve

Philip Kotler

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Marketing Professional Services: Forward-Thinking Strategies for Boosting Your Business, Your Image, and Your Profits

Philip Kotler; Paul N. Bloom; Paul Bloom; Thomas J. Hayes; Thomas Hayes

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Marketing: An Introduction

Philip Kotler; Gary Armstrong

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Other editions: Softcover - 2000, Softcover - 1999

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Strategic Marketing for Nonprofit Organizations

Philip Kotler; Alan Andreasen

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Activebook, Principles of Marketing

Philip Kotler; Gary Armstrong

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Marketing Asian Places: Attracting Investment, Industry, and Tourism to Cities, States and Nations

Philip Kotler; Donald H. Haider; Irving Rein; Michael Alan Hamlin

Today's headlines report how cities are going bankrupt, states are running large deficits and nations are stuck in high debt and stagnation. This book argues that thousands of places are in crisis and can no longer rely on national policies for protection. The authors show how places in Asia can become attractive “products” by effectively communicating their special qualities and attracting investment.

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Repositioning Asia: From Bubble to Sustainable Economy

Philip Kotler; Hermawan Kartajaya

Repositioning Asia From Bubble to Sustainable Economy "Hermawan Kartajaya is to Asian Marketing what Philip Kotler is to Global Marketing. The authors have combined their expertise and insight to write a book that cuts through the confusion and misinformation about Asia to provide an invaluable guide to local and global companies who want to succeed in this key world region. If you can read only two books about Asia, read this book twice." Professor Warren J. Keegan Director, Institute for Global Business Strategy Pace University "I highly recommend Repositioning Asia. It is an engaging, lucid and important contribution to the understanding of the transformation of Asia’s economies and enterprises. The authors’ prescriptions will gain even greater significance in the emerging global cyber-era." Howard V. Perlmutter Emeritus Professor of Social Architecture and Management The Wharton School, University of Pennsylvania "Repositioning Asia is a welcome contribution. Drawing on a wealth of research, it effectively combines strategic marketing expertise with local market knowledge.… For Asian companies and MNCs alike, it highlights winning formulas to underpin sustainability in the future." Dr. Laurie Wood Chairman, The Chartered Institute of Marketing "New Asia will be very different from the New America. Here lies the real value of this book: it offers a real world view of the local dynamics at work to build the New Asia. The insights offered by the authors should allow you to become a partner in the recovery of Asia." Jesper Koll Chief Economist, Merrill Lynch (Japan) "A deep analysis of Asia’s diversified markets from a unique perspetive… This book is a blueprint for Asia 2000 and beyond." Dr. Michio Torii Honorary Advisor, Asia-Pacific Marketing Federation Founder, Suntory Group of Japan

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Marketing Management: The Millennium Edition

Philip Kotler

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Other editions: Softcover - 1999, 1999

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Marketing: An Introduction

Philip Kotler; Gary Armstrong

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Other editions: Hardcover - 1996, Hardcover - 1993, Hardcover - 1990, 1987

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Marketing Management: Analysis, Planning, Implementation, and Control

Philip Kotler

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Other editions: Hardcover - 1994, 1991

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Museum Strategy and Marketing: Designing Missions Building Audiences Generating Revenue and Resources

Philip Kotler; Neil G. Kotler; Kotler Neil; Kotler Phillip

Philip Kotler, the "dean" of modern marketing and Neil Kotler of the Smithsonian Institution, America's premiere museum, join together to create this in-depth, hands-on guide to developing successful museums. The book's encyclopedic approach gives museum managers tools for everything from strategic planning and budgeting to advertising, media relations, and fund raising.

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High Visibility: The Making and Marketing of Professionals into Celebrities

Philip Kotler; Irving J. Rein; Irving Rein; Martin Stoller

Stand out from the others in your profession by adopting the sophisticated marketing techniques used to separate the leaders from the followers. This ground-breaking book describes and explains the whole new industry that has evolved to help you achieve "visibility" in your professional life. Based on hundreds of examples and case studies of celebrities from all walks of professional life, the tools and techniques revealed inside will help you to: -- Enhance, improve, and expand your image -- Sustain your image over time -- Get new and added respect as a practitioner

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