Bibliography:

Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System

Philip Kotler; Robert J. Stevens; Joel Shalowitz

ISBN:

9780787984960

Publisher:

Jossey-Bass Inc Pub

Publication Date:

2008

Binding:

Hardcover

Synopsis:
Offers an introduction to strategic marketing and presents ideas for gaining the competitive edge in the health care arena. This book analyzes aspects of customer driven health care industries, and uses examples and cases to show how real companies build and implement effective strategies.

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Other editions: Softcover - 2010, Hardcover - 2010, Hardcover - 2010, Hardcover - 2009, Hardcover - 2009, Softcover - 2009, Softcover - 2008, Softcover - 2008, Softcover - 2008, Softcover - 2008


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