Philip R. Cateora

View Larger
Image

International Marketing

Philip R. Cateora; John L. Graham

Synopsis:
This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technologyýs impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.

More About this Book | View All Listings | View Collectible Listings

Other editions: Hardcover - 2008, Hardcover - 2006, Hardcover - 2004, Hardcover - 2004, Hardcover - 2004, Hardcover - 2002, Hardcover - 2001, Hardcover - 1998, Softcover - 1995, Hardcover - 1995