Bibliography:

Advertising Management

Rajeev Batra; David A. Aaker; John G. Myers

ISBN:

9780133057157

Publisher:

Prentice Hall

Publication Date:

1996

Binding:

Hardcover

Synopsis:
The field of advertising management is made up of a system of interacting organizations and institutions, all of which play a role in the advertising process. At the core of this system are advertisers, the organizations that provide the financial resources that support advertising.

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Other editions: Hardcover - 1992, Hardcover - 1989


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