Information Technology for Management: Making Connections for Strategic Advantage
View Larger
Image

Information Technology for Management: Making Connections for Strategic Advantage

Ralph Westfall; Efraim Turban; James Wetherbe; Ephraim McLean; Kelly Rainer

ISBN: 9780471178989
Publisher: John Wiley & Sons Inc
Publication Date: 1999
Binding: Hardcover

A practical, managerial-oriented approach to getting the most out of IT.

Managers will learn the most effective ways to use information systems in this new edition. The authors examine case studies to highlight new technology and applications including fuzzy logic, neural computing, and hypermedia.

More About this Book
Image Not Available

Marketing Research: Text and Cases

Ralph Westfall; Harper W. Boyd; Stanley F. Stasch

ISBN: 9780256068139
Publisher: Richard d Irwin
Publication Date: 1989
Binding: Hardcover

More About this Book