Richard J. Semenik

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Advertising and Integrated Brand Promotion

Richard J. Semenik; Thomas O'Guinn; Chris Allen; Chris T. Allen

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Advertising and Integrated Brand Promotion

Richard J. Semenik; Thomas C. O'Guinn; Chris T. Allen

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Advertising and Integrated Brand Promotion

Richard J. Semenik; Thomas C. O'Guinn; Chris T. Allen

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Advertising And Integrated Brand Promotion with Infotrac

Richard J. Semenik; Thomas C. O'Guinn; Allen; O'Guinn; Semenik; Chris T. Allen

Synopsis:
Like other aspects of business, good advertising is the result of hard work and careful planning. Creating good advertising is an enormous challenge. Imaginative and refreshingly honest, Advertising 3e continues the tradition of providing readers with a solid understanding of advertising strategy. The table of contents is designed to follow the same process that advertising agencies follow.

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Other editions: Hardcover - 2005

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Promotion and Integrated Marketing Communications With Infotrac

Richard J. Semenik

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Promotion and Integrated Marketing Communication

Richard J. Semenik

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Publicidad

Richard J. Semenik; Thomas O'Guinn; Chris Allen

Synopsis:
Creating good advertising is an enormous challenge and is the result of hard work and careful planning. This book is an honest examination of the complexity of human communication and consumer behavior. Current and fun to read, it discusses good advertising practices and reveals cutting-edge thinking on advertising topics. This book doesn't beat around the bush and it's not afraid to challenge a few conventions either. While paying particular attention to integrated marketing communication and to new media options like advertising on the World Wide Web, it presents principles, practices and perspectives on advertising that are applicable to all advertising no matter what medium is used.

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Advertising

Richard J. Semenik; Thomas C. O'Guinn; Chris Allen

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Other editions: Hardcover - 1997

Advertising, Ad Campaign Planner

Richard J. Semenik; Thomas C. O'Guinn; Chris T. Allen; Shay Sayre

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Principles of Marketing: A Global Perspective

Richard J. Semenik; Gary J. Bamossy

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Other editions: 1993

Advances in Nonprofit Marketing 1993

Richard J. Semenik

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Marketing

Richard J. Semenik; Roy Thomas Shaw

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Other editions: Softcover - 1985

Marketing: An Integrated Analytical Approach

Richard J. Semenik; Roy Thomas Shaw; Robert H. Williams; Weldon Johnson Taylor

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