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Richard J. Semenik

Branding And Promotion Communication Strategy Richard J. Semenik; Thomas O'Guinn; Chris Allen ISBN: 9780324321043 Publisher: South-Western Pub Publication Date: 2009 Binding: Hardcover More About this Book
View Larger Image Advertising and Integrated Brand Promotion Richard J. Semenik; Thomas O'Guinn; Chris Allen; Chris T. Allen ISBN: 9780324568622 Publisher: South-Western Pub Publication Date: 2008 Binding: Hardcover More About this Book
Advertising and Integrated Brand Promotion Richard J. Semenik; Thomas C. O'Guinn; Chris T. Allen ISBN: 9780324320152 Publisher: Thomson/South-Western Publication Date: 2006 More About this Book
Advertising and Integrated Brand Promotion Richard J. Semenik; Thomas C. O'Guinn; Chris T. Allen ISBN: 9780324317183 Publisher: Thomson/South-Western Publication Date: 2006 Binding: Softcover More About this Book
View Larger Image Advertising And Integrated Brand Promotion with Infotrac Richard J. Semenik; Thomas C. O'Guinn; Allen; O'Guinn; Semenik; Chris T. Allen ISBN: 9780324113808 Publisher: South-Western Pub Publication Date: 2002 Binding: Hardcover Like other aspects of business, good advertising is the result of hard work and careful planning. Creating good advertising is an enormous challenge. Imaginative and refreshingly honest, Advertising 3e continues the tradition of providing readers with a solid understanding of advertising strategy. The table of contents is designed to follow the same process that advertising agencies follow. More About this Book Other editions: Hardcover - 2005
View Larger Image Promotion and Integrated Marketing Communications With Infotrac Richard J. Semenik ISBN: 9780324062533 Publisher: South-Western Pub Publication Date: 2002 Binding: Hardcover More About this Book
View Larger Image Promotion and Integrated Marketing Communication Richard J. Semenik ISBN: 9780324125689 Publisher: Intl Thomson Education Group Publication Date: 2001 Binding: Hardcover More About this Book
View Larger Image Advertising Richard J. Semenik; Thomas C. O'Guinn; Chris Allen ISBN: 9780324006612 Publisher: South-Western Pub Publication Date: 1999 Binding: Hardcover More About this Book Other editions: Hardcover - 1997
View Larger Image Publicidad Richard J. Semenik; Thomas O'Guinn; Chris Allen ISBN: 9789687529592 Publisher: South-Western Pub Publication Date: 1999 Binding: Hardcover Creating good advertising is an enormous challenge and is the result of hard work and careful planning. This book is an honest examination of the complexity of human communication and consumer behavior. Current and fun to read, it discusses good advertising practices and reveals cutting-edge thinking on advertising topics. This book doesn't beat around the bush and it's not afraid to challenge a few conventions either. While paying particular attention to integrated marketing communication and to new media options like advertising on the World Wide Web, it presents principles, practices and perspectives on advertising that are applicable to all advertising no matter what medium is used. More About this Book
Advertising, Ad Campaign Planner Richard J. Semenik; Thomas C. O'Guinn; Chris T. Allen; Shay Sayre ISBN: 9780324099096 Publisher: South-Western Pub Publication Date: 1998 Binding: Hardcover More About this Book
Principles of Marketing: A Global Perspective Richard J. Semenik; Gary J. Bamossy ISBN: 9780538839136 Publisher: South-Western Pub Publication Date: 1995 Binding: Hardcover More About this Book Other editions: 1993
Advances in Nonprofit Marketing 1993 Richard J. Semenik ISBN: 9781559383639 Publisher: Jai Pr Publication Date: 1994 Binding: Hardcover More About this Book
Marketing Richard J. Semenik; Roy Thomas Shaw ISBN: 9780538800105 Publisher: South western Pub Co Publication Date: 1989 More About this Book Other editions: Softcover - 1985
Marketing: An Integrated Analytical Approach Richard J. Semenik; Roy Thomas Shaw; Robert H. Williams; Weldon Johnson Taylor ISBN: 9780538197304 Publisher: South-western Pub Co Publication Date: 1981 Binding: Softcover More About this Book

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