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Branding And Promotion Communication Strategy

Richard J. Semenik; Thomas O'Guinn; Chris Allen

ISBN: 9780324321043
Publisher: South-Western Pub
Publication Date: 2009
Binding: Hardcover

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Advertising and Integrated Brand Promotion

Richard J. Semenik; Thomas O'Guinn; Chris Allen; Chris T. Allen

ISBN: 9780324568622
Publisher: South-Western Pub
Publication Date: 2008
Binding: Hardcover

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Advertising and Integrated Brand Promotion

Richard J. Semenik; Thomas C. O'Guinn; Chris T. Allen

ISBN: 9780324320152
Publisher: Thomson/South-Western
Publication Date: 2006

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Advertising and Integrated Brand Promotion

Richard J. Semenik; Thomas C. O'Guinn; Chris T. Allen

ISBN: 9780324317183
Publisher: Thomson/South-Western
Publication Date: 2006
Binding: Softcover

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Advertising And Integrated Brand Promotion with Infotrac

Richard J. Semenik; Thomas C. O'Guinn; Allen; O'Guinn; Semenik; Chris T. Allen

ISBN: 9780324113808
Publisher: South-Western Pub
Publication Date: 2002
Binding: Hardcover

Like other aspects of business, good advertising is the result of hard work and careful planning. Creating good advertising is an enormous challenge. Imaginative and refreshingly honest, Advertising 3e continues the tradition of providing readers with a solid understanding of advertising strategy. The table of contents is designed to follow the same process that advertising agencies follow.

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Other editions: Hardcover - 2005

Promotion and Integrated Marketing Communications With Infotrac

Richard J. Semenik

ISBN: 9780324062533
Publisher: South-Western Pub
Publication Date: 2002
Binding: Hardcover

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Promotion and Integrated Marketing Communication

Richard J. Semenik

ISBN: 9780324125689
Publisher: Intl Thomson Education Group
Publication Date: 2001
Binding: Hardcover

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Advertising

Richard J. Semenik; Thomas C. O'Guinn; Chris Allen

ISBN: 9780324006612
Publisher: South-Western Pub
Publication Date: 1999
Binding: Hardcover

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Other editions: Hardcover - 1997

Publicidad

Richard J. Semenik; Thomas O'Guinn; Chris Allen

ISBN: 9789687529592
Publisher: South-Western Pub
Publication Date: 1999
Binding: Hardcover

Creating good advertising is an enormous challenge and is the result of hard work and careful planning. This book is an honest examination of the complexity of human communication and consumer behavior. Current and fun to read, it discusses good advertising practices and reveals cutting-edge thinking on advertising topics. This book doesn't beat around the bush and it's not afraid to challenge a few conventions either. While paying particular attention to integrated marketing communication and to new media options like advertising on the World Wide Web, it presents principles, practices and perspectives on advertising that are applicable to all advertising no matter what medium is used.

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Advertising, Ad Campaign Planner

Richard J. Semenik; Thomas C. O'Guinn; Chris T. Allen; Shay Sayre

ISBN: 9780324099096
Publisher: South-Western Pub
Publication Date: 1998
Binding: Hardcover

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Principles of Marketing: A Global Perspective

Richard J. Semenik; Gary J. Bamossy

ISBN: 9780538839136
Publisher: South-Western Pub
Publication Date: 1995
Binding: Hardcover

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Other editions: 1993

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Advances in Nonprofit Marketing 1993

Richard J. Semenik

ISBN: 9781559383639
Publisher: Jai Pr
Publication Date: 1994
Binding: Hardcover

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Marketing

Richard J. Semenik; Roy Thomas Shaw

ISBN: 9780538800105
Publisher: South western Pub Co
Publication Date: 1989

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Other editions: Softcover - 1985

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Marketing: An Integrated Analytical Approach

Richard J. Semenik; Roy Thomas Shaw; Robert H. Williams; Weldon Johnson Taylor

ISBN: 9780538197304
Publisher: South-western Pub Co
Publication Date: 1981
Binding: Softcover

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