Richard P. Green

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Entrepreneurial Small Business

Richard P. Green; Jerome A. Katz

Synopsis:
Entrepreneurial Small Business has one clear advantage: it's the book about the types of businesses your students might actually start, not about becoming the next Michael Dell. ESB accomplishes this goal by focusing on the practical applications and "how to" skills that have immediate relevance for students. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Each chapter includes Skill Modules, chapter-opening scenarios with highlight real small businesses, weblinks for enhancing student research, and extensive end-of-chapter material aimed at helping students put principles into practice. In addition, several unique chapters include "Paths to Part-Time Entrepreneurship" and "Cash: Lifeblood of the Business," which provide students with a clear vision of small business as it really is today.

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Other editions: Hardcover - 2008, 2007, 2007, 2005, Softcover - 2000, Hardcover - 2000