Robert Michel

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E-Strategy, Pure and Simple: Connecting Your Internet Strategy to Your Business Strategy

Robert Michel; Michel Robert; Bernard Racine

Synopsis:
Senior managers know that the Internet demands new business strategies. But for many of these executives, much about the Internet and e-commerce remains enigmatic. This important new book by strategy guru Michel Robert demystifies the Internet for executives and provides a comprehensive framework for developing Internet strategies that dovetail with an organizationýs overall business strategy.Based on Robertýs two decades of research and international consulting experience at more than 400 companies, the e-strategy model described comprises 10 e-drivers, corresponding to 10 key business strategies. These include: demand aggregation for obtaining better prices; build-to-order services that allow customers to configure products to their specifications; customer self-service; direct customer access for manufacturers; dynamic pricing; and others. Using many real-life examples, Robert describes how each e-driver works and how to combine them in a coherent strategy for making optimal use of todayýs most powerful strategic tool, the Internet.

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Other editions: Softcover - 2008, 2006, 1995, 1991, 1988, 1975, 1975