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Roy D. Adler

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Marketing Megaworks: The Top 150 Books and Articles

Roy D. Adler; Larry M. Robinson

ISBN:

9780275923181

Publisher:

Praeger Pub Text

Publication Date:

1987

Binding:

Hardcover

Synopsis:
With this comprehensive annotated bibliography, the reader can discover the most important works on any one topic in marketing and review their contents within a matter of minutes.

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Other editions: Softcover - 1981

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