Bibliography:

Advertising: Principles & Practice

Sandra E. Moriarty; William Wells; John Burnett

ISBN:

9780137228690

Publisher:

Prentice Hall

Publication Date:

1995

Binding:

Hardcover

Synopsis:
This best-selling book gives an introduction to both the theory and practice of advertising. Important insights into how advertising is done, who does it, and the critical questions that must be resolved are provided. In addition, extensive coverage of integrated marketing communications and the roles of smaller agencies and vendors, as well as the newest types of media is presented.

More About this Book | View All Listings | View Collectible Listings

Other editions: Softcover - 2006, Hardcover - 2002, Hardcover - 1999, 1995, 1995, Hardcover - 1995, 1992, Softcover - 1990, Softcover - 1990, 1989


More Sandra E. Moriarty Books: