Home > Scott Bedbury

Scott Bedbury

Bibliography:

View Larger
Image

A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century

Scott Bedbury; Stephen Fenichell

ISBN:

9780142001905

Publisher:

Penguin Group USA

Publication Date:

2003

Binding:

Softcover

Synopsis:
A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed. Reprint.

More About this Book | View All Listings | View Collectible Listings

Other editions: Hardcover - 2002

More Scott Bedbury Books:

› View all listings Scott Bedbury

› View all first editions Scott Bedbury

› View all signed copies Scott Bedbury

› View all collectible copies Scott Bedbury

Scott Bedbury Books:

› All Listings for Scott Bedbury

› First Edition Scott Bedbury

› Signed Scott Bedbury

› Collectible Scott Bedbury

Portions of this page may be (c) 2006 Muze Inc. Some database content may also be provided by Baker & Taylor Inc. Copyright 1995-2006 Muze Inc. For personal non-commercial use only. All rights reserved. Content for books is owned by Baker & Taylor, Inc. or its licensors and is subject to copyright and all other protections provided by applicable law.

Portions of this page may be Copyright VNU Entertainment Media (UK) Ltd., 2006, Georg Lingenbrink GmbH & Co., Tite Live, S.A or Informazioni Editoriali S.p.A. All rights reserved.