Scott Davis

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Brand Asset Management: Driving Profitable Growth Through Your Brands

Scott Davis

Synopsis:
"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management."
- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

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Other editions: Softcover - 2009, Softcover - 2009, 2009, Softcover - 2008, Softcover - 2008, Softcover - 2008, Softcover - 2007, Softcover - 2005, Softcover - 2004, Softcover - 2002