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Meatball Sundae: Is Your Marketing Out of Sync?

Seth Godin

ISBN:

9781591841746

Publisher:

Portfolio

Publication Date:

2007

Binding:

Hardcover

Synopsis:
A provocative analysis of current marketing practices by the author of Purple Cow argues that established brands are losing growth potential by using new commercial strategies that are inconsistent with their products, making recommendations for utilizing "New Marketing" options that are more compatible and effective.

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Other editions: 2010, Hardcover - 2010, Softcover - 2009, Hardcover - 2009, Hardcover - 2009, 2008, 2008, Softcover - 2008, Hardcover - 2008, 2008

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