Steve Rivkin

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Differentiate or Die: Survival in Our Era of Killer Competition

Steve Rivkin; Jack Trout

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Other editions: Hardcover - 2000

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The Making of a Name: The Inside Story of the Brands We Buy

Steve Rivkin; Fraser Sutherland

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Ideawise: How to Transform Your Ideas into Tomorrow's Innovations

Steve Rivkin; Fraser P. Seitel

An easy-to-understand and easy-to-implement method for creating new ideas and new products

This book blows the lid off the so-called "idea gurus" by demystifying the creation of great new innovations. It offers readers a way to look at their company’s existing products and services in order to transform them into new ideas. Well-known and respected authors Steve Rivkin and Fraser Seitel take readers into the Idea-Scape, a place where innovation is born from existing ideas transformed and manipulated in inventive ways to produce new products and business solutions. Examples of methods outlined include: What can you combine with an existing idea? What can you adapt? How can you put a product to other uses? What can you eliminate? . . . and much more.

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Differentiate or Die: Library Edition

Steve Rivkin; Jack Trout

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Other editions: 2001, 2001

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The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right

Steve Rivkin; Jack Trout

Renowned marketing expert and best-selling author Jack Trout has a message for managers who are struggling to keep up with today’s ever-changing business climate: “Keep It Simple.” In this paperback edition of The Power of Simplicity, Trout advocates the importance of paying attention to the basics and simplifying processes in order to stay focused on the core business at hand. Through case studies and interviews with successful executives, he shows managers how to cut through jargon, articulate their vision, and regain control of the vital elements of their business in order to make it thrive.
According to Trout, the things that propose to streamline companies, like the ubiquitous “mission statements,” often end up bogging down operations by introducing unnecessary complexity where a straightforward approach may be more effective. Trout cites Southwest Airlines, Intel, and Kohl’s department stores among others as successful companies that have rejected showy trappings in favor of simplification.

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Other editions: Hardcover - 1998

To the Point: Effective Communications for the Medical Staff

Steve Rivkin; Hugh P. Greeley; Opus Communications

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The New Positioning: The Latest on the World's #1 Business Strategy

Steve Rivkin; Jack Trout; Steve Riukin; Al Ries

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