Terence A. Shimp

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Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications

Terence A. Shimp

The sixth edition of Terence Shimp's market-leading Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication. While continuing to focus on the time honored, IMC methods, the text has undergone a significant revision to reflect new academic literature and practitioner developments in the field. Comprehensive treatment on the fundamentals of advertising and promotion combine with the Internet's impact on IMC. A major focus of this revision, Internet issues have been seamlessly integrated throughout the text to highlight the dynamic relationship between basic marketing communication concepts and the power of the Internet.

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Other editions: Hardcover - 1996

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Marketing: Best Practices

Terence A. Shimp; Hoffman; Bert Rosenbloom; Michael R. Czinkota; Ilkka A. Ronkainen; Peter R. Dickson; Michael D. Hutt; Jagdish N. Sheth; Robert F. Lusch; Patrick Dunne

Seventeen experts, one voice! The premise behind Marketing: Best Practices is simple yet effective: combine the expertise of the best and brightest in marketing. The second edition continues the tradition of highlighting the best practices from every facet of marketing. Each chapter is written by an authority in their field of marketing, all of whom are highly regarded for both academic and professional achievements. This unique collaboration results in one of the most cutting-edge texts to hit the principles market in years.Dr. Doug Hoffman, in addition to his chapter on Services Marketing, served as managing editor to ensure a focused and streamlined presentation throughout the book. Without losing the distinct flavor of each contributing author, every chapter is consistent in both format and pedagogy. The writing style is uniform and targeted for the undergraduate level. Cutting-edge topics drive the Opening Vignettes, and the copy maintains a lively, energetic tone. The end result is a solid mix of passion, insight, and firsthand experience not typically found in more traditional "Principles of Marketing" textbooks.

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Advertising Promotion: Supplemental Aspects of Marketing Communications

Terence A. Shimp

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Advertising, Promotion and Supplemental Aspects of Intergrated Marketing Communications

Terence A. Shimp

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Marketing: An Interactive Learning System

Terence A. Shimp; John H. Lindgren

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Promotion Management & Marketing Communications

Terence A. Shimp

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Other editions: 1990, 1986